Owning a small business comes with lots of trials and tribulations – and one of the main responsibilities is making sure that you are continuing to grow. It can be a difficult task, especially when you have so much more to do which is why we put a list of ideas together as to how you can grow your business.
Invest in a Website
There is no doubt that in the world of digital marketing – that having an online presence is incredibly important. Investing in a website is something that all small businesses should consider. If someone searches your company name on Google, you want to make sure that you make a good first impression. It doesn’t need to cost as much as you think, and there are some great web design agencies that offer payment plans.
Get the Right Signage
If you have a shop or venue, or even have thought about outdoor advertising – getting the correct signage is essential. It can be a fantastic cost-effective way to grow your business. If you think about it – if the sign is well placed it could be seen by motorists and large footfalls on a constant basis. Who wouldn’t like their business to be advertised 24 hours a day, 7 days a week. There are some fantastic signage South Africa based companies that can give you expert opinion in the best options for you.
Create a Social Media Strategy
Social media is a free to use tool and is a great way to drive traffic to your website. It’s also a great way to show your personality as a company off along with your core values. When it comes to influencing buyers – they want to get to know you a little bit before deciding to make their purchase. If you are celebrating a company milestone, conducting in-house/external training, going to an event or exhibition – make sure you tell people about it.
Attend Networking Events
Business networking is something that can be underused by small businesses that are looking to grow. There are lots of networking events for businesses which gives you a great opportunity to educate other businesses about your products and services for potential sales. It also will broaden your contact sphere in general, and you may encounter other kinds of businesses that could help your growth such as accountants, marketing experts etc.
Build up Trust
It’s important that you build a reputation as a reliable and trustworthy company. You can do this by signing up to tools such as Google My Business, or Trustpilot – and ask your happy clients to leave positive reviews. This will leave any prospective clients with a positive and long-lasting impression that will be more likely to convince them to buy from you.
If you are a small business that’s looking to generate more leads for your business – then try out some of the methods, we have listed above. As a lot of them cost little to no money – you have nothing to lose.