When people look to specifically look at growing their business there are many different things that they may look to focus on. This can start from simple sales projects or could be to refocus advertisements on a specific brand. Here are some of the things that could be used to help your business.
A good way to engage with people could be via telesales. This may seem an old fashioned conventional way however can still bring in the right results. There are companies like Prospect Business Research that do this for very reasonable rates. There are some things to consider though if you plan to go down this route which includes your target audience. Sometimes it could be beneficial for you to try this out in a particular area or region first to see the results before starting a massive campaign. In addition to this, you need to ensure that the people doing this are fully conversant with the product but also the wider business in case they are asked any questions around this. Remember also that a lot of telephone numbers are protected by the Telephone Preference Service therefore should not be contacted. Ignoring this could get you into a whole lot of bother if reported (hefty fines).
An extremely powerful way to get your business name or product seen by people is Social Media. There is hardly a person nowadays in the modern world who does not visit sites such as Facebook on a daily basis. Here your messages can be seen by potentially millions of people if set up correctly. Some people are very smart and just post things that are very engaging that are then shared around thousands or even millions of people. Others look at the paid advertising option. Here you can select age ranges, people’s likes or their regions to target. This can be quite an expensive way to advertise but can be really effective.
These are not really that expensive to generate and could generate you a lot of leads. These can be posted on to many different areas or you could even have a newspaper or magazine insert some inside for you when they are delivering. Leaflets generally get the attention of readers for a few seconds therefore make sure that you get your message across load and clear in a simple sort of way whilst you have their attention. You can create the leaflets in a way that either promote your business overall or they focus on a specific product. If you have details of your current customers it could be a suggestion to send them these leaflets potentially up-selling a product.
Birthday / Christmas Gifts
This may sound like a bad idea but customers do like to like to feel appreciated for their loyalty. Sending them on a birthday card or gift may keep them coming back to you and not looking to get a service elsewhere. This also includes other occasions such as Easter or Christmas when sending on a gift may be a good idea.